Primary Research
Scotland Yard Board Game-Published by Ravensburder
Scotland Yard Board Game-Published by Ravensburder
- 3-6 players
- Ages 10-99
Scotland Yard is a strategy based game where players representing the police have to work as a team to catch one player labelled Mr X. When our team played Scotland Yard we found it to be a very complicated game to learn. The problem with any game that starts out complicated is that it has to be worth the effort for the player to work out the rules and how to play. Otherwise the player will lose interest before they really understand the game properly.
Secondary Research
Monopoly Published by the Parker Brothers
Monopoly can be traced back to 1903 when a Quaker woman called Elizabeth J. Magie Phillips created a game called "The Landlord's Game" to try and to explain the single tax theory which was published in 1924. People who took an interest in "The Landlord's Game" redeveloped other versions of the game such as "Auctions Monopoly" which eventually became "Monopoly". Monopoly games started to use real street games and landmarks of different cities and towns on the board. This was very clever from a marketing prospective as people who lived or had visited the places could relate to the game. It also added an aspect of realism to the game. - Information sourced from Wikipedia.
Marketing Board Games
Board games are often marketed quite specifically to select target audiences. Monopoly is a prime example as it has adapted itself a huge number of times to appeal to different people. For example Star Trek Monopoly was brought out in the knowledge that Star Trek fans would want to collect this edition. They also targeted specific locations such as Ipswich, Norwich and many more making limited edition versions of Monopoly to entice the people living in or near these areas. It is also interesting to look at how when how a game like Monopoly changes with the culture and technology of society. For example one of the latest versions to be made tried to fit in with the modern culture and technology of today by replacing the Monopoly money with card machines so transactions are done electronically like most are today.
Secondary Research
Monopoly Published by the Parker Brothers
Monopoly can be traced back to 1903 when a Quaker woman called Elizabeth J. Magie Phillips created a game called "The Landlord's Game" to try and to explain the single tax theory which was published in 1924. People who took an interest in "The Landlord's Game" redeveloped other versions of the game such as "Auctions Monopoly" which eventually became "Monopoly". Monopoly games started to use real street games and landmarks of different cities and towns on the board. This was very clever from a marketing prospective as people who lived or had visited the places could relate to the game. It also added an aspect of realism to the game. - Information sourced from Wikipedia.
Marketing Board Games
Board games are often marketed quite specifically to select target audiences. Monopoly is a prime example as it has adapted itself a huge number of times to appeal to different people. For example Star Trek Monopoly was brought out in the knowledge that Star Trek fans would want to collect this edition. They also targeted specific locations such as Ipswich, Norwich and many more making limited edition versions of Monopoly to entice the people living in or near these areas. It is also interesting to look at how when how a game like Monopoly changes with the culture and technology of society. For example one of the latest versions to be made tried to fit in with the modern culture and technology of today by replacing the Monopoly money with card machines so transactions are done electronically like most are today.
